John Russo is an internationally recognized retail sales trainer and conference speaker who specializes in luxury sales. Since 1999 he has worked with hundreds of high street retailers and thousands of salespeople who all want to learn how to sell smarter!


His unique ability to connect with people has made him a popular choice with profitable results for retailers around the world. He is well known for his ability to engage large groups and work with small teams to deliver measurable results.


He has spent 5 years working exclusively with the Hearts On Fire Company, makers of The World’s Most Perfectly Cut Diamond, as a Global Trainer and Director of International Sales. Before then he worked with luxury retailers across Australia, New Zealand and Asia to develop their sales approach so it would become more effective and competitive.


John is rapidly becoming known as a leading body language and non-verbal communication expert. He is sought after for his custom workshops to assist in interviewing, communication and sales techniques.


Whether it’s on the topic of retail sales, the science of persuasion, or body language, John’s approach to sales training is a simple case of examining the fundamentals of sales communication.


“Why do we do what we do? “

“Why do customers act the way they do?”

“Why do salespeople respond the way they do?


His talent to demystify our most puzzling habits at the sales counter has made him a sought after trainer and problem solver for companies who want their team to increase sales and change habits.


John has spent his career learning what the best retailers and salespeople do and how they do it. Sharing these habits with his clients has ensured greater sales, greater salespeople and greater success!


iThink is his new challenge and endeavor for 2010! Born from his work with hundreds of retailers across the planet in order to develop an easily applicable method that identifies the best way to sell, communicate and retail!

John Russo,

Managing Director

Las Vegas, 2008

Tony Robbins

John Russo

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